aegli.skincareIdentity, Web, Content & Social for Aegli
Aegli makes genuinely good organic skincare, but nothing else about the brand said so — a dated e-shop, product photography that didn't match from one listing to the next, and social posts with no throughline. We rebuilt the identity, the content system and the site so the brand finally reads as considered as the formulas themselves.
Problem
Aegli needed an identity that actually matched the quality of what they were already doing — nothing on the visual side was carrying its weight.
Solution
We rebuilt the identity system end to end — identity, web, content & social — designed to hold up everywhere the brand shows up.
Value delivered
A brand the team can run themselves, consistent across every touchpoint, with room to grow.
Aegli, rebuilt from the ground up.
Drag to see the shift, side by side.
The challenge
The site looked like it hadn't been touched in years — cluttered categories, clip-art icons, and product photography that changed style from page to page. On social, the posts had no consistent grid, no clear voice, and reels that jumped between topics with no real direction. None of it matched the quality of what was actually in the bottle.
The approach
We rebuilt the identity around the ingredients and rituals of the products themselves — a calmer palette, one consistent photography style, and a site that finally felt like clean beauty instead of a generic e-shop template. Social got a real grid system and a content plan the team could actually follow post to post.
The result
A site, feed and product line that finally read as one brand — consistent enough that a new post or a new page looks like it belongs, not like it was made by whoever was free that week.
"Our products were always good — the brand just never looked like it. Now it finally does."
Aegli Team — Founder, Aegli
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